Our Process - Pre and Post Launch Activities

Once we've thoroughly tested and debugged a site, there are still a number of elements that need to be set-up prior to launching or re-launching.

We have a checklist of tasks to ensure an optimal user experience and no loss of existing search engine positions. These may include:

• If hosted with the website, check email accounts are properly set up
• Check all outbound links including links to social media accounts
• Implement 301 redirects, which tell search engines that page names have changed
• Change DNS or "A" record for the domain
• If eCommerce, test payment gateway with a live purchase
• Set up Google Webmasters account
• Set up a dynamic site map on the website (dynamic meaning that new pages added are automatically added to the sitemap)
• Submit site map address (including RSS Feed) to webmaster account
• Check in-site links after DNS change, and if required find and replace incorrect links
• Set upon Content Delivery Network
• Set up SSL (website security)
• Set robots.txt file
• Implement Google (or other) analytics scripts
• Implement Remarketing code (if needed)